The Goal
ZenCentiv needed to establish a professional brand identity that clearly communicated its value to the market. A key priority was launching a high-converting website that effectively showcased the platform’s capabilities and generated interest.
To drive growth, ZenCentiv required a clear content and demand generation strategy. This approach would help attract and convert qualified leads effectively.
The Challenge
As a new company, ZenCentiv lacked a clear brand identity and direction. The team needed guidance on designing a logo, refining messaging, and creating a cohesive visual identity. They struggled to showcase their product’s value and capture potential leads without a professional website.
They also had no established content marketing or SEO strategy, making it difficult to gain organic traction. Paid advertising was another challenge, as no system could efficiently capture and convert leads.
The Solution
In Motion Marketing stepped in as a fractional CMO, developing a clear brand strategy that included a new logo, refined messaging, and a visually compelling website. The website was designed to be more than just an online presence—it became a lead-generation tool that effectively communicated the platform’s benefits.
To improve organic reach, we built a content engine focused on blog posts and LinkedIn content, helping ZenCentiv establish authority in the industry. A structured demand generation strategy was implemented, including a paid ads campaign optimized for efficiency.
By integrating lead capture with HubSpot, we ensured that inbound prospects could be properly nurtured. Additionally, we recovered lost keyword rankings that had previously hurt ZenCentiv’s search visibility, boosting their position in search engine results.
The Results
ZenCentiv’s website now attracts more traffic and drives higher engagement from potential customers. The new brand identity and messaging have created a more professional and cohesive presence across all digital channels.
By recovering lost keywords and implementing a structured SEO strategy, ZenCentiv has significantly improved its organic search rankings. Most importantly, the company is now generating highly qualified leads at 50% lower costs than its competitors in the SaaS space, giving them a major advantage in scaling efficiently.
Examples
The Explainer Video
To further clarify ZenCentiv’s value proposition, we produced a concise explainer video that highlights how the platform simplifies incentive compensation management.
The video breaks down key benefits, making it easier for prospects to understand the product’s impact. It also serves as an engaging asset for paid ads, website landing pages, and social media, driving higher engagement and conversion rates.
Content Marketing
ZenCentiv’s content strategy was built from the ground up. We focused on blog content that targeted high-intent keywords and industry pain points. We created a structured editorial calendar that allowed them to publish consistently, improving organic reach and brand authority.
Demand Generation
We implemented a full-funnel demand generation approach, using a mix of organic content, social media, and paid ads to capture the attention of potential customers before they were actively looking for a solution. This approach helped build awareness and drive more inbound interest.
Email Marketing
ZenCentiv needed a system to nurture leads once they entered the funnel. We developed email sequences that educated prospects on the value of incentive compensation management, increasing engagement and conversion rates from cold to warm leads.
Lead Generation
By refining ZenCentiv’s website messaging and optimizing landing pages, we created a seamless experience that turned visitors into leads. Calls-to-action were strategically placed throughout the site, and HubSpot integration allowed for efficient tracking and follow-up.
LinkedIn Marketing
ZenCentiv’s leadership team needed to establish credibility in the space. We helped them optimize LinkedIn profiles and created an outreach strategy that combined thought leadership content with targeted engagement. This led to meaningful conversations and direct lead opportunities.
SEM + PPC
We launched paid ad campaigns on Google and LinkedIn to maximize lead generation, focusing on high-intent keywords and audiences. The campaigns were continually optimized to lower acquisition costs while maintaining high-quality lead volume.
Search Engine Optimization
ZenCentiv had lost critical keyword rankings, making it difficult for potential customers to find them organically. We conducted a full SEO audit, recovered lost rankings, and implemented on-page optimizations that significantly improved search visibility.
Social Media
A consistent social media presence was needed to reinforce ZenCentiv’s brand. We developed a posting strategy that balanced product education, customer testimonials, and industry insights to drive engagement across LinkedIn and Twitter.
Website Design
The website was redesigned to reflect ZenCentiv’s brand identity and improve user experience. We streamlined the navigation, improved mobile responsiveness, and optimized conversion paths to ensure visitors quickly found the information they needed and took action.
