The Goal
ZenCentiv needed a professional brand identity that communicated what the product actually did, and a website capable of converting the traffic rather than just describing the platform.
Beyond that, they needed a content and demand generation strategy that would bring in qualified leads consistently rather than sporadically.
The Challenge
As a new company, ZenCentiv had no brand identity and no clear direction for one. They needed help with the logo, the messaging and a coherent visual identity, and without a professional website there was nowhere to demonstrate the product’s value or capture interest.
There was no content or SEO strategy either, so nothing was arriving organically. And with no system for capturing and converting leads, paid advertising would have spent money without producing anything.
The Solution
We stepped in as fractional CMO and built the brand strategy: a new logo, refined messaging, and a website designed as a lead generation tool rather than a brochure.
To build organic reach we set up a content engine around blog posts and LinkedIn, which is where their buyers actually are. That established authority in a category where ZenCentiv was previously unknown.
Then a structured demand generation programme, including paid campaigns tuned for efficiency rather than volume.
We integrated lead capture with HubSpot so inbound prospects could be nurtured properly, and recovered keyword rankings that had been lost, which had been quietly suppressing their search visibility.
The Results
The website now attracts significantly more traffic and converts more of it. The brand identity and messaging are consistent across every channel, which matters more than it sounds for a company nobody had heard of a year earlier.
Recovering the lost keywords and putting a real SEO strategy behind it improved organic rankings substantially.
The headline result: ZenCentiv now generates qualified leads at 50% below what comparable SaaS companies pay, which is what makes scaling affordable at their stage.
Examples
The Explainer Video
We produced a short explainer video covering how the platform simplifies incentive compensation management, because the product is easier to show than to describe.
It breaks the benefits down clearly, and doubles as an asset for paid ads, landing pages and social, where it consistently outperforms static creative.
Content Marketing
The content strategy was built from nothing. We focused on blog content targeting high-intent keywords and the problems their buyers actually raise, then set an editorial calendar they could sustain. Consistency is what built the organic reach.
Demand Generation
We ran a full-funnel approach combining organic content, social and paid, aimed at reaching buyers before they started actively shopping. That is where the cost advantage comes from: reaching people early is considerably cheaper than competing for them at the point of purchase.
Email Marketing
Once leads entered the funnel they needed nurturing. We built email sequences that explain the value of incentive compensation management properly, which is what moves someone from curious to a real conversation.
Lead Generation
We rewrote the website messaging and optimised the landing pages so visitors had an obvious next step. Calls to action went where people actually reach them, and the HubSpot integration meant nothing got lost between the form and the follow-up.
LinkedIn Marketing
The leadership team needed visible credibility in the category. We optimised their LinkedIn profiles and built an outreach approach pairing thought leadership with targeted engagement, which produced real conversations rather than connection requests.
SEM + PPC
We ran paid campaigns on Google and LinkedIn against high-intent keywords and audiences, optimising continuously to bring acquisition costs down without losing lead quality. That trade-off is where most paid programmes fail.
Search Engine Optimization
ZenCentiv had lost important keyword rankings, so buyers searching for exactly what they sell were not finding them. We ran a full audit, recovered the rankings and implemented on-page fixes, which restored the visibility.
Social Media
A consistent social presence was needed to reinforce the brand. We built a posting strategy balancing product education, customer stories and industry commentary across LinkedIn and Twitter.
Website Design
The website was rebuilt around the new brand identity, with simpler navigation, proper mobile responsiveness, and conversion paths designed so visitors find what they need and act on it.
