A buyer persona is a representation of your ideal customer or target audience. It's a marketing strategy that uses research, data, and consumer psychology to build a fictional model of the people who make your potential customers. This go-to-market strategy helps sales teams understand prospective customers and helps inform content marketing messages.
Our complete guide to content marketing for beginners will teach you why content marketing works for B2B companies and how you can create and distribute blogs, videos, podcasts, and more to drive business growth.
If you're consistently looking for new marketing strategies to create awareness for your brand and drive traffic to your website, while creating a stellar customer journey, you have to try the marketing flywheel.