In Motion Marketing's Blog
Looking for some marketing strategies to grow your business? You’ve come to the right place.
A buyer persona is a representation of your ideal customer or target audience. It's a marketing strategy that uses research, data, and consumer psychology to build a fictional model of the people who make your potential customers. This go-to-market strategy helps sales teams understand prospective customers and helps inform content marketing messages.
Our complete guide to content marketing for beginners will teach you why content marketing works for B2B companies and how you can create and distribute blogs, videos, podcasts, and more to drive business growth.
If you're consistently looking for new marketing strategies to create awareness for your brand and drive traffic to your website, while creating a stellar customer journey, you have to try the marketing flywheel.
It is imperative to involve influential stakeholders right from the start. Use these 11 tips to gain stakeholder buy-in.
Where do I get started? In this article, we'll walk you through a Digital Marketing Strategy – its meaning, purpose, and implementation.
Customers are the lifeblood of any business, and knowing them is vital to your go-to-market strategy. Find out how to get this important step right.
Learn about the difference between inbound and outbound reps (SDR vs BDR) and what each role does for a business' GTM strategy.
What is a Pitch Slap? When you think you're having a normal conversation, but it turns out to be a sales pitch.
Are you a sales or marketing professional? Constantly juggling between two different worlds? Here's an A-Z glossary of terms you need for your GTM strategy.
Creating a go-to-market strategy isn't easy. Get it right and you'll be successful. Cut corners and you'll wonder what went wrong. Find where to start.
Start measuring your performance with Demand Generation KPIs. You’ll become a much better marketer, and your marketing campaigns help the business grow.