SEO Agency
Build search visibility across Google and AI
In Motion Marketing helps B2B service and tech companies turn search intent into visibility, trust, and demand.
Trusted by B2B teams building stronger search visibility
We help specialist companies improve how they show up across search engines, AI answers, and the buyer journey.
Search Strategy
Capture high-intent demand
SEO works best when it is tied to buyer intent. We help you identify what your market is searching for, what content they need, and where your business can earn visibility.
- Keyword and intent mapping
- Topic cluster strategy
- Buyer journey search planning
SEO, AEO, and GEO Content
Turn expertise into searchable answers
Search is no longer just about rankings. We help create content that answers buyer questions clearly, improves search visibility, and provides AI tools with better context about your expertise.
- SEO content planning
- Answer-focused page structure
- AI-search-ready content improvements
Technical SEO
Give search engines a cleaner path
Your site needs to be easy to crawl, fast to load, and simple to understand. We help fix technical issues that can limit visibility and weaken the user experience.
- Technical SEO audits
- Core Web Vitals improvements
- Crawl, indexation, and schema fixes
Search Performance
Improve what drives real outcomes
More traffic only matters when it attracts the right buyers. We track visibility, content performance, conversions, and search behavior so your SEO continues to improve over time.
- Search performance reporting
- Conversion-focused page updates
- Ongoing optimization recommendations
Built for B2B teams ready to grow search visibility
SaaS Companies
Explain complex products in search
Help buyers find answers about your product, use cases, integrations, and category before they compare vendors.
Explore SaaS SEO »
Consulting & Advisory Firms
Turn expertise into authority
Use search, content, and answer-focused pages to make your thinking easier to find, trust, and choose.
Explore advisory SEO »
Specialist Services
Build demand beyond referrals
Show up when buyers search for problems, solutions, providers, and expert guidance in your category.
Explore specialist SEO »
See what our clients have to say
SEO success in three steps
We build SEO around your buyers, your expertise, and the search opportunities most likely to support demand.
Build search visibility that supports demand
Create a clearer way for buyers to find, understand, and trust your business through search.
Why In Motion Marketing?
Strategy before rankings
We do not chase keywords for the sake of traffic. We focus on search opportunities that support your buyers, message, and pipeline.
Built for modern search
We help your content work across Google, AI answers, featured snippets, and the wider search journey.
SEO tied to demand
Your SEO should support visibility, trust, conversions and long-term demand, rather than producing reporting charts nobody acts on.
We are your trusted SEO, AEO, and GEO partner
SEO is no longer just about adding keywords to a page and waiting for rankings.
Buyers now discover companies through Google, AI-generated answers, comparison searches, social content, review sites, and direct recommendations. Your search strategy needs to support all of that.
In Motion Marketing helps B2B companies build a stronger search presence by connecting technical SEO, useful content, an answer-focused structure, and conversion-focused pages.
The goal is simple: help the right buyers find you, understand you, and trust you faster.
Why B2B teams choose In Motion over other SEO agencies
You get years of SEO experience
Our SEO experts have more than 15 years of experience. They help businesses improve their online presence. They also work to increase revenue by driving better web traffic and generating more leads.
You get a dedicated SEO expert
Work with a dedicated SEO specialist rather than a generalist. Our team focuses on the searches your buyers actually make, and on turning that visibility into pipeline.
More value for you
We help you succeed through SEO, with transparent reporting for informed decision-making. Our clients range from solo entrepreneurs to international SaaS companies. Results take time, so patience is key.
White Hat SEO
That’s SEO jargon for only employing authorized search engine optimization techniques to boost organic traffic. Appose to Black Hat SEO; going against guidelines to get rankings with unethical tactics.
Smarter together
We stay updated on Google’s daily changes and test new SEO strategies before applying them to improve your website.
Not ready to invest in SEO yet?
Get a clear review of your website, search visibility, and competitor position, with practical recommendations for what to improve first.
SEO/AEO/GEO strategy for modern search visibility
The search strategy now needs to account for traditional rankings, AI-generated answers, buyer questions, and how people research complex B2B decisions.
SEO Keyword Research
We improve rankings for key search terms by evaluating current and desired keywords.
Link Building
We build and maintain valuable connections with top-quality websites for effective link-building.
Technical SEO
Faster page speed = better rankings. Fix errors for easier search engine crawling & more traffic!
Local SEO
64% of clients Google for local businesses. We enhance your profile and manage your online reputation to grow your local following.
On-Page SEO
We use search engine guidelines to improve website trustworthiness. Our specialists create unique content, optimize copy, and use catchy photos for a better user experience.
Off-Page SEO
Our SEO company boosts your brand’s online visibility using social media, building links, and working with influencers. Gain qualified links, positive ratings, and improved search rankings with us.
Content Writing
We create shareable blog content and optimize service/product pages for SEO. Our content strategy is fresh and effective content.
Conversion Rate Optimization (CRO)
Our CRO and SEO services help increase online earnings. We improve websites using PPC ads, enhancing landing pages, and conducting A/B testing.
WordPress SEO
With 15 years of experience, our SEO experts enhance search rankings, boost website traffic, and increase sales through customized WordPress-integrated SEO services tailored to your goals.
Web Design
We build modern websites that help promote your brand and grow your business, whether you’re starting new or updating your current site.
Site Speed & Hosting
We offer fast and optimized WordPress hosting with a 93% excellent score on Google PageSpeed Insights. Your site will be insanely fast.
Marketing Automation
Whether your in Salesforce or HubSpot, we’ll make sure your site is driving insights and intent data to your sales and marketing teams.
Our 6-step SEO, AEO, and GEO process
Search is changing, but the fundamentals still matter.
You need a technically sound website, clear content, strong authority, useful answers, and pages built around buyer intent.
Here is how we approach it.
Basic SEO Setup
Set the foundation
Before building content or chasing rankings, your site needs the basics in place. These are the core setup items that help search engines find, crawl, and understand your website.
- Google Search Console
- Bing Webmaster Tools
- XML sitemap submitted
- robots.txt + llms.txt reviewed
- WordPress SEO plugin setup
- Indexation checks
- Basic analytics and tracking reviewed
Keyword Research Review
Find the searches that matter
The right keywords are not always the highest-volume keywords. We look for terms that connect to buyer intent, category education, comparison research, and sales conversations.
- Competitor keyword review
- Keyword gap analysis
- Topic cluster planning
- Ranking page review
- Search visibility baseline
- Priority keyword list
Technical SEO Audit
Fix what holds search performance back
Technical SEO is the part buyers rarely see, but it affects how well your site can perform. We look for issues that make your site harder to crawl, slower to load, or harder to understand.
- Hosting and speed review
- SSL and HTTPS checks
- Core Web Vitals review
- Crawl errors
- Broken links
- Duplicate content
- Canonical tags
- Page depth
- Orphan pages
- Schema markup opportunities
On-page Optimization
Make each page clearer
A strong page should be easy for buyers, search engines, and AI answer systems to understand. We improve the structure, message, headings, and content so each page has a clear role.
- Page titles
- Meta descriptions
- H1 and H2 structure
- Internal linking
- Image optimization
- Content clarity
- FAQ and answer sections
- Schema markup
- Duplicate metadata fixes
- Keyword cannibalization review
Content Strategy
Build content that earns visibility
Your content should answer real buyer questions, explain your expertise, and support search visibility across Google and AI-driven discovery. We map content around what buyers need to learn before they trust you.
- Buyer questions
- Search topics
- Service page gaps
- Blog and resource ideas
- Comparison content
- Thought leadership topics
- AI-answer-friendly summaries
- Content repurposing plan
- Sales-supporting content
Off-page Optimization
Build trust beyond your website
Search visibility is influenced by what happens outside your site too. We look for ways to build authority through relevant links, brand mentions, partnerships, reviews, and useful content distribution.
- Competitor backlink review
- Link gap analysis
- Partner content opportunities
- Digital PR opportunities
- Review and reputation signals
- Directory and profile checks
- Thought leadership distribution
- Brand mention opportunities
SEO Agency FAQs
An SEO agency is an external team that takes responsibility for your search performance. Most work either on retainer across an ongoing programme, or on a defined project such as a technical audit or a site migration.
AEO stands for Answer Engine Optimization. It focuses on making your content easier for answer systems to understand and use when people ask specific questions.
GEO stands for Generative Engine Optimization. It focuses on improving how your brand and content may appear in AI-generated answers and AI-assisted search experiences.
Yes, when it is tied to buyer intent and business outcomes. SEO is still one of the strongest ways to build long-term visibility, but it needs to adapt to AI search, changing search behavior, and stronger content standards.
SEO usually takes time. Some technical fixes can improve performance quickly, but meaningful gains from content, authority, and search visibility often take several months.
No. Google is still important, but we also think about Bing, AI search, answer engines, local search, review sites, and the wider discovery journey.
Yes. We can help plan, write, improve, and optimize content around buyer questions, service pages, search intent, and thought leadership topics.
We look at rankings, impressions, organic traffic, content performance, conversions, lead quality, technical health, and how search supports pipeline over time.
An SEO agency helps improve how your website appears in search results. That usually includes technical SEO, keyword research, content strategy, on-page optimization, link building, reporting, and conversion improvements.
A modern SEO agency should also think beyond classic rankings. Search now includes featured snippets, AI summaries, answer engines, local results, review sites, social discovery, and generative AI tools.
The job is not just to get more traffic.
The job is to help the right buyers find useful answers and move closer to trusting your business.
You can handle some SEO internally, especially if your team can write, update pages, and publish content consistently.
The hard part is knowing what to prioritize.
Many teams spend months writing content that does not rank, optimizing pages that do not matter, or chasing traffic that never turns into pipeline.
An SEO agency helps you make better decisions about what to fix, what to write, what to improve, and how to measure whether search is actually supporting growth.
Build a search system that keeps getting stronger
Improve your visibility across Google, buyer questions, and AI-driven discovery.