MELBOURNE, Australia, September 17, 2026. In Motion Marketing has launched its first consumer product, a home workout app for iPhone that turns workout videos into step-by-step routines people can follow without stopping to rewind.
The idea came from a common problem. People find a good workout on YouTube, Instagram, or TikTok, then spend the session pausing, scrubbing back, and squinting at the screen to see what comes next. The app fixes that. Users paste a link and get a structured routine, with an illustration of each exercise showing the start and finish positions.
During a workout, the app runs like a personal trainer. Coach audio talks users through each step, and voice commands (“start,” “next,” “done”) mean they don’t have to touch the phone mid-set. Users choose between two illustrated coaches, Mark and Eve, which sets the voice and the illustrations they see. Completed workouts sync to Apple Health.
“My feed is full of workout videos that make it look easy. Then you try one and realize it’s a 30-second short with eight exercises flashing past. You’re pausing, rewinding, and trying to work out what you were meant to do, and by then you’ve lost the time you had,” said Bryan Philips, Head of Marketing at In Motion Marketing. “Reel Motion takes those videos and turns them into something you can follow, one exercise at a time.”
Reel Motion is available now on the App Store for iPhone and iPad. Plans start at $4.99 a week, with monthly, annual, and family options for up to six people.
About Reel Motion
Reel Motion turns workout videos into illustrated, hands-free routines. Import a video from YouTube, Instagram, or TikTok, review the exercises, and follow along with coach audio and voice control.
About In Motion Marketing
In Motion Marketing is a Melbourne-based agency that helps businesses grow through SEO, paid search, paid social, and content marketing.
