Bryan Philips

Bryan Philips

I'm the Head of Marketing at In Motion. My job is to help your marketing get more leads, sales, and revenue by being a superhero with words. I love to travel, hike and learn new things. As a tech enthusiast, I enjoy learning how to use new software as much as possible.
StoryBrand Framework is an effective tool used for enhancing your marketing strategy. The framework will provide instant value communication to your ideal customers, thereby enhancing your business. StoryBrand helps businesses streamline their message by utilizing story-based approaches which place the client at the center of their hero's journey.
A buyer persona is a representation of your ideal customer or target audience. It's a marketing strategy that uses research, data, and consumer psychology to build a fictional model of the people who make your potential customers. This go-to-market strategy helps sales teams understand prospective customers and helps inform content marketing messages.