In Motion Marketing helps B2B companies find the fastest route to marketing-led growth, designing and running strategies built around results. It is a full-service digital marketing agency focused on producing better leads, faster.
The team covers website design and development through to social media management, and concentrates on getting buyers engaged and ready to purchase.
The company works mainly with small businesses looking for growth opportunities, and helps them attract customers and compete effectively. On that basis, GoodFirms researchers placed the company among the top digital marketing companies in Australia.
Team GoodFirms spoke with Bryan Philips, Head of Marketing, about the company’s services and where he sees it going.
Introducing the company and his own role, Bryan explained that In Motion Marketing helps B2B companies keep their marketing strategy matched to what buyers actually need. As head of marketing, he says his priority is working directly alongside clients while designing and executing new strategies, rather than handing over a plan and stepping back.
The Inception Story
Bryan started the company with his wife, Michelle Philips, at the beginning of the pandemic. Both had noticed businesses shifting toward remote work and toward fractional and virtual CXOs, and saw an opening to help companies rethink their marketing strategies.
Business Model
On the business model, Bryan explained that as a bootstrapped startup, the company combines an in-house team with selected third-party specialists to run efficiently and deliver for clients.
Distinguishing Factors
Asked what gives the company an edge, Bryan pointed to its focus on aligning people, processes and technology. That is what lets a smaller team execute faster than larger agencies, and deliver value in a shorter timeframe.
Industries served
On the industries the company works with, Bryan explained that In Motion Marketing works predominantly with B2B companies in technology: software vendors and the professional services firms that serve them. Around 40% of the clientele are founding customers, and 90% of the business runs on a retainer model.
As a full-service digital marketing agency, the services clients most often come for are:
- Messaging that communicates how a product or service creates value, using approaches such as the StoryBrand framework.
- Capturing demand, aligning sales and marketing to generate leads through high-ROI channels: SEO, CRO, email and paid search.
- Demand generation, which creates content that helps buyers discover brands while they are already online, across social, podcasts, audiograms, video and infographics.
Customer Satisfaction
On client satisfaction, Bryan said the key is open communication, setting expectations correctly at the start, and then delivering what was promised.
The team handles client questions through direct contact, using Slack to stay reachable, and Asana to manage projects and priorities. Regular meetings keep the work aligned.
On billing, the company works on a monthly retainer, with the cost depending on the services required. Pricing is bespoke and based on the value delivered.
The company also takes on occasional passion projects where there is a mutually beneficial relationship to build. Monthly retainers have typically ranged between $220 and $10,000.
Asked where he sees the company in a decade, Bryan said the goal is to build a community of marketers and businesses that benefit from the company’s processes and practices.
The full interview with Bryan Philips is on the GoodFirms website.
About GoodFirms
GoodFirms is a Washington, D.C.-based B2B research and reviews company that assesses service agencies and technology firms to identify those delivering the best results for their customers. Its research process ranks companies and helps buyers find a suitable partner for their needs.
